SWAROVSKI GEMS™ Lifestyle Electronics Competition

LIFESTYLE ELECTRONICS DESIGN COMPETITION

'interaction between gems and technology'

TERMS & CONDITIONS

Inspired by the passion for colorful designs and the natural love affair with the beauty of gemstones and innovation, SWAROVSKI GEMS™ collection was created to bring brilliance, color and an added touch of something special to design.

1. Subject Matter
The SWAROVSKI GEMS™ Lifestyle Electronics Design Competition is set to bring innovative and new ideas to create a fresh palette of breathtaking lifestyle electronics designs (like mobile phones, USB sticks, MP3-players, earphones/headphones, headsets, photo cameras, notebooks, e-books, tablets etc.) incorporating our genuine gemstones and created stones assortment.

Four design directions for lifestyle electronics have been chosen to challenge the extremes of our daily lives.

Highly Luxurious – The stunning beauty of highly crafted pieces, using the most precious materials and amazing gemstones. From sophisticated bejeweled accents to opulent demonstrations of luxury at its best. Much more a true jewel than an electronic gadget.

Daily Business – Your companion during the day, your link to the world, to your world, easy, practical, but certainly a manifestation of class and style. With retro or futuristic elements, or a combination of both.

Let's Party – Dive into the city lights, celebrate the day, yourself, a special occasion. From personal show-off pieces to gifts for Valentine's, birthdays, weddings, …. the occasion affects the design language. Enjoy the party!

Casual Sports – Living at the edge of life, enjoying the movements, the dynamics, the energy …. Lifestyle electronic companions for an active, vibrant, passionate, stylish journey! Move it!

Participants will have the possibility to either, upload their own luxury Lifestyle Electronics design(s) or use the toolkit to virtually configure a mobile phone of expression, style and imagination.

The passion for design knows no boundaries except the beauty of our SWAROVSKI GEMS™ genuine gemstones and created stones product assortment. Available in various shapes, sizes and colors let your imagination and creativity carry you away and challenge the boundaries of lifestyle electronics design. Participants may also actively participate in the competition by voting for the best designs of other contestants, thus helping to select the winners of the competition.

The Lifestyle Electronics Design Competition is conducted by Swarovski, in cooperation with HYVE Innovation Community GmbH. SWAROVSKI GEMS™ is Swarovski’s new product brand for precision cut genuine gemstones and created stones. For more information please go to www.swarovski-gems.com
The HYVE Innovation Community GmbH is a young enterprise based in Munich which is specialized on the conception, realization and the management of innovation- and co-creation-communities for users and employees. For more information, please go to www.hic-online.de .

2. Competition goals
SWAROVSKI GEMS™ and design innovation with brilliance using our SWAROVSKI GEMS™ genuine gemstones and created stones is the main focus of this competition. The designs will be used to inspire the use of our SWAROVSKI GEMS™ assortment and stimulate the consumer electronics market through future insights of luxury lifestyle electronics design. The submitted designs will not be produced in series, but Swarovski reserves the right to realize the winning designs as prototypes, include any and all design sketches in our communication tools and present them during various SWAROVSKI GEMS™ branding activities.

3. Eligibility
The competition targets admirers of lifestyle electronics and lovers of design, as well as those who are interested in innovative materials and want to showcase their own creativity. International designers and design enthusiasts are welcomed to participate in the competition. The minimum age for the participation is 18 years of age at the time of submission. Prospective entrants must first register and accept the competition conditions before submitting any of their designs. Groups are not allowed to participate in the competition. Employees of Signity, Swarovski and HYVE are excluded from the awarding of prizes.

4. How to participate
There are two possibilities to participate in the Design Competition:

A. Upload your own computer generated or freehand bejeweled lifestyle electronics device design(s)
Designs may be either created by computer-generated programs or drawn freehand. They must then be converted to JPG, GIF or PNG format for uploading to the website with a minimum resolution of 300 .dpi. The file size must not exceed 2 MB. Only one file is accepted per concept, however it is possible for participants to submit any number of independent designs. Lifestyle electronics designs may take any format but must incorporate the creative use of our genuine gemstone and/or created stone product assortment.

B. Creation of mobile phone designs with the configuration tool It is possible to create an own mobile phone and to assemble it with SWAROVSKI GEMS™ with the help of a special configuration tool based on an assortment of selected shapes and color variations.

Design Criteria (A. and B.)

Entries must address innovation and creativity in bejeweled lifestyle electronics design
Entries must be submitted by individual designers only, no groups are accepted
Designs should not already be in production
Previously published or submitted designs are prohibited
Sketches, renderings, and descriptions are required

5. Evaluation of designs
For those who decide not to submit their own design, it is also possible to participate in the competition by evaluating and commenting on the submitted works of the other participants. Enjoy opportunity to participate in the selection of the best designs!

There are no limits to the number of submissions by registered participants. Each submitted design must include a title and a short description.

6. Prizes
All submitted freely created designs have the opportunity to win:

Overall best design: EUR 3.000

For each category Highly Luxurious / Daily Business / Let’s Party / Casual Sports the following prizes apply:

  First Prize:     EUR 1.000
  Second Prize: EUR 500

The professional jury comprised of international experts and designers will determine the winning designs. The jury's selection is final and is not debatable.

Jury Members:

Nadja Swarovski, Perry Oosting, Michael Kuhn, Stephen Webster, Lothar Maier, Birgit Rieder

  Criteria for Awarding

30 % Creativity in design / Inspirational Source
30 % Feasibility for producing a prototype or make it commercially useable
25 % Stone usage (genuine gemstones, created stones)
15 % Consideration of technical features

The best designs will be published in the new SWAROVSKI GEMS™ GEMTRONIC inspiration book which will be presented to a broad international audience and international press starting from September 2011.

All submitted designs created using the mobile phone configuration tool have the opportunity to win:

  First to third prize:     Mobile Phone ‘SHE’ Made with Swarovski Zirconia
  Fourth to sixth prize:  SWAROVSKI GEMS™ USB stick set with Pure Brilliance Cut Zirconia

The best configured designs are determined by the voting of all users and will be published in the new SWAROVSKI GEMS™ GEMTRONIC inspiration book which will be presented to a broad international audience and international press starting starting from September 2011.

The 5 most active voters (participants who register the highest number of detailed evaluations) will get a SWAROVSKI GEMS™ USB stick set with Pure Brilliance Cut Zirconia.

All participants of the questionnaire have the opportunity to win:

  First prize:               Mobile Phone ‘SHE’ Made with Swarovski Zirconia
  Second to fifth prize: SWAROVSKI GEMS™ USB stick set with Pure Brilliance Cut

Special Prices for the Local Competitions (Indonesia, Italy)

For more information please go to section 13. Local Competitions Indonesia and Italy

7. Timelines

March 7th, 2011:	Start online competition
May 7th, 2011:	Closing date for the online competition.
End of May, 2011:	Announcement of winners.

The deadline of the international design competition is May 7th.

All entries submitted until May 7th will be considered in the evaluation process of the designs and will have the chance to win one of the stated prizes.

Any design submitted after May 7th will not participate in the international competition.

The deadline for the local competitions is the 21st of May 2011. In accordance to section 13 additional rules & regulations for the local competitions apply.

8. Judging
Judging is private and the jury is composed of an international group of experts and designers that has been selected by Swarovski. The jury is responsible for the selection of the overall winner and the best freely created designs in each category (Highly Luxurious/Daily Business/Let’s Party/Casual Sports), - based on the following evaluation criteria: originality, innovation, realization and creativity in the utilization of the SWAROVSKI GEMS™ genuine gemstones and created stones.
The jury’s decision is final. The evaluation of the individual designs as regards to the evaluation criteria will not be published. The participants have no claim to individual feedback or any explanation concerning the jury’s decision.

The judges will award designs and concepts, which are innovative in terms of lifestyle electronic design. Both idea and presentation are key so no vague submissions please.

9. Copyright and right of use
The intellectual property rights will remain with the designer/participant. With the submission of a design to the competition the participant grants Swarovski and its affiliated companies free of charge the exclusive, irrevocable, transferable and with regard to content, duration and area (territory) unlimited right of use to duplicate, disseminate, send, perform, make available to the public, including but not limiting to present the designs at exhibitions and fairs, in publications, in promotion- and PR materials, in printed material and in the World Wide Web. For this purpose the participant of the winning designs must provide the design as high-resolution graphics (300 dpi). In addition, Swarovski reserves the right to produce the winning designs in prototype format, which will not be used commercially.
SWAROVSKI GEMS™ pictures can be downloaded (and used for designing) from a specific link once you are registered. During uploading of freely created designs Step 2 will lead you to the SWAROVSKI GEMS™ pictures. Participants expressly agree that they are solely authorized to use the SWAROVSKI GEMS™ pictures in the course of the contest and shall refrain from using the pictures for any other purpose.

10. Originality of the designs
The participant confirms that the designs submitted must be original and emanate from the participants themselves. They must also be unpublished and produced expressly and solely for the competition itself. All submitted designs must not be protected by copyright- or other rights and/or infringe on the right of third parties. This includes copyrights, logos, trademarks, trade names or proprietary rights. The copy of designs from other sources is not allowed. Any form of copy will lead to immediate disqualification. The participant shall indemnify and hold harmless Swarovski and its affiliated companies in case of any third party claims.

11. Publication of designs/ideas
Participants who contribute their ideas to this online platform accept that all submitted ideas, designs and comments will be published in the World Wide Web and will be available to an infinite number of users. All personal data will be strictly confidential.
The organizer of the competition reserves the right to edit or delete contributions on the website without any explanation, for example, if they include any racist or sexual content or if they are considered harmful to young persons.

12. Data protection
Personal data concerning the submission of designs will only be used for administration purposes and for the evaluation of the results. All personal data will remain confidential and will not be revealed to any third parties. The personal data will be stored at the HYVE Innovation Community GmbH and will be handled according to the regulations as stated by the German data protection law. We guarantee that all customer data will be handled as confidential and we demand the same in writing from any contractors and/or cooperation partners. It is possible to contact HYVE Innovation Community GmbH (Schellingstraße 45, 80799 Munich, Germany) at any time to request the deletion of all personal data.

13. Local Competitions Indonesia and Italy

The local contests apply to the configurated part of the design contest only, and do NOT involve the freely uploaded designs (professional category).
In this category Swarovski is solely operating the contest for

Nexian (Head Office: PT. METROTECH JAYA KOMUNIKA INDONESIA, BlueDot Center Blok E – I, . Gelong Baru Utara No. 5 – 8, Tomang, Jakarta Barat 11440, Indonesia)

and

NGM (NGM Italia Srl, Via L. Da Vinci, 7, Loc. Ponticelli, 56020 S. Maria a Monte (PI), Italy)

but assumes no responsibility for the material created or published, for the content of the contest as well as for the transfer of the prices. The contest will be promoted by Nexian and NGM. Special terms and conditions by Nexian and NGM may apply.

External Links

Where we refer to the Internet pages of third parties(http://www.nexian.co.id and http://www.ngm-mobile.com). Swarovski accepts no responsibility for the information, statements and material on those linked pages. When you activate the link you are no longer accessing information on Swarovski Internet pages. The information, statements and material of third parties may be subject to different laws and regulations, especially in relation to data protection.

14. Information and contact
HYVE Innovation Community GmbH
Schellingstrasse 45
80799 Munich
E-mail: info@hyve.de

Imprint
Swarovski AG
Dröschistrasse 15
FL-9495 Triesen
Principality of Liechtenstein

Managing Director:
Dipl. Ing. Bernhard Pleschko

Commercially registered in the Principality of Liechtenstein:
FL-0001.026.972-4

VAT number in Liechtenstein: 51200

Website Design and Programming

HYVE Innovation Community GmbH
Schellingstr. 45
80799 Munich
Germany
Tel.: +49 (0)89 189 081-100
Fax: +49 (0)89 189 081-400
E-mail: info@hyve.de
WWW.HYVE.DE

Managing Board:
Dr. Michael Bartl
Dr. Johann Füller
Michael Schmidt
Markus Rieger
Magistrate’s Court Munich
VAT ID: DE239832455